How a $500 Ryan George Clipping Campaign Got 479K Views

A $500 Clip Rewards campaign built around Ryan George's YouTube videos delivered 479,080 verified views from 128 clippers in 14 days. It was the same customer's second campaign: a $100 test in July had delivered 95,470 views in under five days.

Who ran this campaign: it was set up and paid for by a Ssemble customer. Ssemble has no affiliation with Ryan George, and this post doesn't imply his involvement or endorsement. We're sharing it because the numbers show what clipping does for comedy sketches.

From a $100 test to $500

July 11: $100 at $1 per 1,000 views. It delivered 95,470 views in under five days.
August 28: the same customer came back with $500 at the same price, five times the budget.
Result: about five times the views, 479,080 against 95,470.

The setup

Budget: $500 at $1 per 1,000 views, so the campaign was built to deliver 500,000 views.
Source: Ryan George's YouTube channel. Clippers could cut moments from any of his sketches.
Rules: no straight re-uploads of a full sketch, and every post had to mention Ryan George or #RyanGeorge.
Who could join: clippers in any country.
Launch: August 28, 2026. The first clip was submitted 54 minutes after launch.
Finish: the campaign closed on September 11, after 14 days.

Metric	Result
Spent	$500
Verified views	479,080
Effective CPM	$1.04
Clippers	128
Clips submitted	1,303
Run time	14 days

The top 6 clips

TikTok clip from the Ryan George clipping campaign, 36,500 views

Each clip was cut from Ryan George's sketches and posted by a clipper. Tap a tile to open the original post.

One clipper, five breakouts

The five clips that passed 10,000 views were all posted by the same clipper, and together they did 124,100 views, 26% of the campaign. Behind them, 98 clips landed between 1,000 and 9,999 views each and added 220,209 views, the biggest share.

Views per clip	Clips	Views	Share of total
10,000+	5	124,100	25.9%
1,000 – 9,999	98	220,209	46.0%
100 – 999	344	128,783	26.9%
1 – 99	361	5,988	1.2%

Where the views came from

Platform	Views	Share
TikTok	292,665	61.1%
Instagram Reels	94,734	19.8%
YouTube Shorts	91,681	19.1%

What the second campaign showed

It scaled: five times the budget brought about five times the views, at the same $1 per 1,000 price.
Speed: the first clip arrived within an hour of launch.
Depth: 128 clippers took part, and 38 of them passed 1,000 views on their own.

Run one on your own videos

If you're a creator with long videos or streams, you can run the same kind of campaign on your own channel: pick a budget, choose your videos, and let clippers turn them into short-form posts at $1 per 1,000 verified views.

Launch your own clipping campaign

Set a budget, choose your videos, and let clippers turn them into short-form posts. You pay $1 per 1,000 verified views.

Start a campaign

You can also see this campaign next to our other recaps on the Clip Rewards page.