Ssemble Clip Report: 448M Views in September 2026

In September 2026, clippers posted 404,136 clips made with Ssemble to TikTok, YouTube Shorts and Instagram Reels. Together those clips reached 448,406,659 views.

This is the first Ssemble Clip Report. Each month we count every clip posted through Ssemble and read its view count straight from the platform, so you can see what clipping actually delivers at scale.

September in numbers

Where the views came from

YouTube Shorts had the most clips, but TikTok brought in 2.4 times the views with fewer posts. A TikTok clip averaged 1,811 views, three times a YouTube Short.

A few clips carry the month

The top 1,000 clips, a quarter of one percent of everything posted, drew 51.3% of all views. The median clip got 73 views.

That is how clipping works as distribution. Most posts stay small and a few take off, and nobody can tell in advance which ones. A campaign that pays per view doesn't have to guess: the hits and the long tail are paid at the same rate, and on Ssemble, views on clips under 1,000 views are free.

The top 6 clips of September

All six were made with Ssemble and posted by independent clippers. Tap a tile to open the original post.

What gets clipped

We matched 60% of the views (267.8M) to the YouTube video each clip was cut from. Here is what those source videos were, by YouTube's own categories.

Comedy and news clips averaged 2,400 to 2,800 views each. Gaming clips averaged 603, about a quarter as much, even though clippers posted more gaming clips than comedy clips. Faces, punchlines and strong opinions travel. Gameplay on its own mostly doesn't.

How many clippers work one channel

At least 167 source channels were clipped by 10 or more different clippers in September, and 25 by 50 or more. The most-clipped channel had 884 clippers cutting its videos in a single month.

If your content is popular, people are probably clipping it already. A campaign points that crowd at the videos you choose and pays them per view.

Paid campaigns in September

These are the Clip Rewards campaigns that ran in September. Clippers earn the same $1 per 1,000 verified views on all of them, so what changes from one campaign to the next is how fast the views arrive.

*Set up and paid for by a Ssemble customer, not by Andrew Huberman or his team. No affiliation.

A campaign open to clippers everywhere on an English-language podcast delivered 99,945 views in about two days. Country limits slow things down. The Spain-only campaigns took two to five weeks. The two Sound Money campaigns, open only to clippers in Germany, Austria and Switzerland, ended at the owner's request after four weeks with 53% and 38% of their views delivered. The unspent budget went back to the advertiser, so those two cost $40.54 and $28.61.

Run a campaign

Set a budget, choose your channel or specific videos, and pay clippers $1 per 1,000 verified views. Your first $100 test campaign has no platform fee; after that we add 10%.

Running campaigns for clients? See our terms for clipping agencies.

How we counted

• Clips: every post published through Ssemble to TikTok, YouTube and Instagram between September 1 and 30, 2026 (UTC). 431,767 were posted; the 27,631 we could no longer read in mid-October (deleted or made private) are left out, so the totals are a floor.
• Views: read from each platform on October 15, 2026 (UTC). Clips keep gaining views after that.
• Categories: the YouTube category of the video each clip was cut from, where we could match it (60% of views).
• Campaigns: Clip Rewards campaigns live in September, excluding one cancelled and refunded on its first day. "Spent" is after refunds of unspent budget.